With over 20 years of experience in insights and strategy, Carrie has helped some of the most renown brands find the essential nuggets that drive their work forward. Her work has spanned leading edge AI-powered innovation to creative campaigns to product development — through which she has found that the language may differ, but the underlying needs are similar. Strategic thinking, honing the right question, and digging deep, inevitably leads to the curious tensions that spark creative thinking.

Previously, Carrie built an award-winning research strategy discipline at VML and helped advance industry best practices through board leadership roles with the Advertising Research Foundation and the Design Thinking program at the Tombolo Institute. A recognized voice in the insights community, Carrie has been a frequent speaker at industry events, an active contributor to thought leadership, and has earned 25+ awards from organizations including Forrester, the Effies, and the Ogilvy Awards. She often guest lectures at universities including New York University, where she also holds an adjunct faculty position teaching creative strategy.

Carrie keeps the fun going by collaborating with clients and teammates who are driven to do something new and see what's possible — always learning and evolving.